Rising Female tennis star, Naomi Osaka has been making headlines after her victory over female tennis icon, Serena Williams. Nissan wants to tap the tennis star’s youth, drive and Japanese roots to appeal to younger customers.
“Growing up, my dad drove a Nissan, so being able to be a brand ambassador now, it feels like I’ve come full circle,” Naomi Osaka said at a contract signing event at Nissan’s headquarters in Yokohama.
Nissan joins a growing number of companies which have enlisted Osaka for endorsement.
They include Adidas, Yonex, Nissin Foods Co, Wowow Inc, and Citizen Watch Co.